CJM is a powerful tool that allows you to create User Experience of a specific segment of your target audience. Structure useful information, channels of communication, the motivation of users and their emotional response within the CJM to reveal as much empathy as possible and improve the product with new insights.
When you sign up for a FlowMapp account, you’ll be taken to your Project List where you can start creating projects.
After registration you’ll be able to see desktop with the list of projects. Prior to creating your first project you’ll be viewing a desktop with an offer to create first project.
On this screen you can add people to projects, share them with clients, archive or delete completed projects. Here you can also modify your project — change the cover or rename the project.
Projects view are available in two types:
- Tiles view
- List view
Projects can be arranged randomly no matter what type you choose.
By default, your projects are sorted by recent activity . You can also sort them alphabetically, custom (drag & drop) or by creation date .
Searching for a project
You can also search within the dashboard if you have tons of projects. The search functionality also allows you to search within folders.
Here is a list of shortcuts and hotkeys that you can use to speed up your work with Customer Journey Map tool:
Delete Section or Stage —
Edit Cell or Section – +
Undo — +
Redo — + +
Multiselect Stages, Sections or Cells, — Hold + click
Deselect Stage, Section or Cell —
Cancel action —
After creating the CJM no Persona will be selected.
You can create a new Persona or continue working without selecting a specific person and select it later.
You can change the selected Persona in created CJM:
- Click on Change Persona button to open list of Personas created in the current project,
- Click on Persona image.
- Hover and click on Persona image,
- You can view Persona in the opened window. If you need to edit it, click on Go to Persona button.
Share Customer Journey Map
To share Customer Journey Map you need to create a public share link.
Share CJM from Project list:
Create share link from Customer Journey Map tool:
- Go to your Customer Journey Map,
- Click the icon,
- Click Copy at the bottom of the modal
- The link should now be copied to your clipboard and ready for sharing.
People who receive your public share link have read-only mode.